Could my choice of name be rejected?
Yes, if:
it is 'the same as' a name already on the index - see question 3 below;
it includes the words 'limited', 'unlimited' or 'public limited company' anywhere except at the end of the name. This applies equally to abbreviations or the Welsh equivalent of the words;
it ends with ‘commonhold association limited’ or the Welsh equivalent (unless the company is a commonhold association);
it includes anywhere in the company name any of the following:
‘investment company with variable capital’ (or its Welsh equivalent);
‘open-ended investment company’ (or its Welsh equivalent);
‘limited liability partnership’ (or its Welsh equivalent)
‘SE’ (or the abbreviation SE bracketed or with other punctuation marks before or after the abbreviation). For more information, see our booklet The European Company: Societas Europaea (SE)
it is offensive;
its use would be a criminal offence.
In addition, some names need the approval of the Secretary of State before they can be registered. These include names which contain words prescribed by regulations (see question 4 below) and names which suggest a connection with central or local government. If these categories are avoided, you can normally have your choice of name.
Before you apply to set up a company, or do anything to change its name, it is a good idea to search the index at Companies House to see if there are already any companies with names similar to the one you want. If in doubt, call us on 0870 3333636 or search the website company index at www.companieshouse.gov.uk/info
BACK TO COMPANY REGISTRATION GUIDANCE
Source:
http://www.companieshouse.gov.uk/about/gbhtml/gbf2.shtml#one
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